Luchaste, como en todo.
Friday, December 28, 2012
Wednesday, December 26, 2012
Thursday, December 6, 2012
Wednesday, December 5, 2012
Grupo Las Rosas Internacional (Arquitectura y DIseño)
Decoración y rotulación, mediante el logo de la empresa, para la entrada de la nueva oficina del Grupo Las Rosas Internacional, situada en el Barrio de Salamanca (Madrid). Obra realizada en pintura esmalte sobre estuco (1'20x1'00).
Tuesday, September 25, 2012
FTW x Nivea Recap
The day of the event finally arrived on a sunny morning in Madrid. It was held at Milk Studio, a nice, open warehouse with white walls that contrasted well with the art and designs that we painted for Nivea.
At half past 11 the bloggers began to file in and began to look at the artwork. The 9 canvases we painted covered the walls and out limited edition designed bottles were everywhere. Many classic Nivea beach balls could be seen scattered all over the floor, it looked like a creative playground.
Slowly but surely, the room began to fill up and Taquen, representing FTW for the event, became the center of attention. He explained the creative process behind the designs and paint to the visiting bloggers. "SoapTwo should be here, I don't know how to smile," he said jokingly. SoapTwo usually does the public speaking, but having just recently relocated to the US, Taquen has had to step up.
After the video, the bloggers now had to start with their own task: design their own labels. Each had a unique style and tried to incorporate somehow their own logos into the work. The event went smoothly, and it was really fun to watch the bloggers out of their element taking on a new challenge. To sum it up, it was a great event in which a lot of creativity was involved with an incredible outcome, the designs the bloggers made were great.
After designing their new labels, there was one surprise left, the bloggers would have the chance to paint their own canvas using the materials we used: spraypaint, markers, and a hint of chaos.
A great event we were proudly a part of.
Special thanks to:
Cristina Cobían, Marta Úbeda and Palmira of Porter Novelli
Nivea España
And of course to all the incredible bloggers that showed up for the event! (for more on them, please see FTW x Nivea post
This video was posted later by nivea, a short video sum up of the event.
At half past 11 the bloggers began to file in and began to look at the artwork. The 9 canvases we painted covered the walls and out limited edition designed bottles were everywhere. Many classic Nivea beach balls could be seen scattered all over the floor, it looked like a creative playground.
Slowly but surely, the room began to fill up and Taquen, representing FTW for the event, became the center of attention. He explained the creative process behind the designs and paint to the visiting bloggers. "SoapTwo should be here, I don't know how to smile," he said jokingly. SoapTwo usually does the public speaking, but having just recently relocated to the US, Taquen has had to step up.
After the video, the bloggers now had to start with their own task: design their own labels. Each had a unique style and tried to incorporate somehow their own logos into the work. The event went smoothly, and it was really fun to watch the bloggers out of their element taking on a new challenge. To sum it up, it was a great event in which a lot of creativity was involved with an incredible outcome, the designs the bloggers made were great.
After designing their new labels, there was one surprise left, the bloggers would have the chance to paint their own canvas using the materials we used: spraypaint, markers, and a hint of chaos.
A great event we were proudly a part of.
Special thanks to:
Cristina Cobían, Marta Úbeda and Palmira of Porter Novelli
Nivea España
And of course to all the incredible bloggers that showed up for the event! (for more on them, please see FTW x Nivea post
Our designs
This is the template the bloggers used to design their own labels
Some of the canvaswork, Nivea products and Taquen in the background.
Taquen talking about the creative process.
Event space
Bloggers sharing advice about their designs.
This video was posted later by nivea, a short video sum up of the event.
Thursday, September 20, 2012
FTW x Nivea
Our latest project involved Nivea. The company contacted us through Porter Novelli, a multinational advertising agency, seeking two graffiti artists to design a limited edition bottle of their famous Body Milk cream. After completing the bottle design we decorated the space where the official launch would be held with original artwork made exclusively for our client.
Nivea is far from being the first brand to collaborate with street artists, but a unique touch was having a relatively small amount of invitations handed out for the event. These invitations were exclusively for relevant fashion bloggers throughout Spain. While at the event the bloggers enjoyed designing their own bottles and blogged about them.
It is no secret that social media has gained in importance in recent years and blogging has especially gained momentum in the fashion/beauty sector. The bloggers invited to this event have become fashion authorities, with thousands of registered followers plus many anonymous readers.
The bloggers invited to the event were:
Nivea is far from being the first brand to collaborate with street artists, but a unique touch was having a relatively small amount of invitations handed out for the event. These invitations were exclusively for relevant fashion bloggers throughout Spain. While at the event the bloggers enjoyed designing their own bottles and blogged about them.
It is no secret that social media has gained in importance in recent years and blogging has especially gained momentum in the fashion/beauty sector. The bloggers invited to this event have become fashion authorities, with thousands of registered followers plus many anonymous readers.
The bloggers invited to the event were:
ImagineCube filmed and edited a short making of video of the canvas' that were later used to decorate the space of the launch.
Thursday, June 28, 2012
NEKO at IAM Gallery - One Name Army.
Neko has been hitting Madrid really hard for as long as many can remember. The guy has skills and definitely has been put in enough work to gain not only notoriety but walls in galleries like IAM and VAVA. He has an upcoming show, check out the trailer...
Tuesday, June 26, 2012
Monday, June 25, 2012
Sunday, June 24, 2012
Graphotism gone?
A great magazine that has been keeping many writers in the loop with top notch interviews, great walls and just an all around great graffiti magazine. It looks like its going to close, their website is down and there has been no recent activity on twitter... Rumor has it that they simply cannot keep up.
Seems like this is happening in many places due to the crisis... Graphotism, you had a great run!
Seems like this is happening in many places due to the crisis... Graphotism, you had a great run!
Saturday, June 23, 2012
Detroit Beautification Project.
Detroit once upon a time was a city that lived off the motor industry, the current recession and crisis has changed this city drastically; abandoned buildings, crime rates going up, and migration of about a third of the population in the last few years are only some of these changes.
The buildings, and terrain of Detroit, have now sparked interest in young artists and entrepreneurs, as they see the opportunity of starting up something great. Revok (www.revok1.com) began one particular project, the Detroit Beautification Project which has brought some of the finest urban artists to pitch in and paint otherwise dull and destroyed walls...
The Detroit Beautification Project Preview #2 from TheSeventhLetter on Vimeo.
The buildings, and terrain of Detroit, have now sparked interest in young artists and entrepreneurs, as they see the opportunity of starting up something great. Revok (www.revok1.com) began one particular project, the Detroit Beautification Project which has brought some of the finest urban artists to pitch in and paint otherwise dull and destroyed walls...
The Detroit Beautification Project Preview #2 from TheSeventhLetter on Vimeo.
All you need to know about graffiti is in this book.
The internet is full of pretty interesting stuff, stumbling upon this made my day. Simple, VERY simple. No explanation needed. The author of this magnificent book is Benoit Olive, a 22 year old french graphic designer.
Check out more of his stuff at www.graphicury.com
Tuesday, June 19, 2012
Stay High 149
Stay High's passing has been heard all over. He marked a whole generation with his simple-yet perfect- handstyles and his stick figure, he was more than "the voice of the ghetto", he was more like the voice of graffiti.
He disappeared for 25 years but came back with tremendous force, painting and scribbling once again his alias, one to be proud of. Our thoughts go out to his friends and family. He will be missed
Stay tuned for a tribute from FTW.
Rime: character amongst characters
So Rime has been putting in tons of work, his latest collaboration with The Hundreds x The Seventh Letter is more than phenomenal... Here are some of the videos FTW thought worth checking out...
50 CHARACTERS IN MIAMI from TheSeventhLetter on Vimeo.
50 CHARACTERS IN MIAMI from TheSeventhLetter on Vimeo.
Thursday, June 14, 2012
AuksOne kills it once again
Our close friend AuksOne uploaded this great video a few weeks back. Talk about skill...
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