Nivea is far from being the first brand to collaborate with street artists, but a unique touch was having a relatively small amount of invitations handed out for the event. These invitations were exclusively for relevant fashion bloggers throughout Spain. While at the event the bloggers enjoyed designing their own bottles and blogged about them.
It is no secret that social media has gained in importance in recent years and blogging has especially gained momentum in the fashion/beauty sector. The bloggers invited to this event have become fashion authorities, with thousands of registered followers plus many anonymous readers.
The bloggers invited to the event were:
ImagineCube filmed and edited a short making of video of the canvas' that were later used to decorate the space of the launch.