Tuesday, September 25, 2012

FTW x Nivea Recap

The day of the event finally arrived on a sunny morning in Madrid. It was held at Milk Studio, a nice, open warehouse with white walls that contrasted well with the art and designs that we painted for Nivea. 

At half past 11 the bloggers began to file in and began to look at the artwork. The 9 canvases we painted covered the walls and out limited edition designed bottles were everywhere. Many classic Nivea beach balls could be seen scattered all over the floor, it looked like a creative playground. 

Slowly but surely, the room began to fill up and Taquen, representing FTW for the event, became the center of attention. He explained the creative process behind the designs and paint to the visiting bloggers. "SoapTwo should be here, I don't know how to smile," he said jokingly. SoapTwo usually does the public speaking, but having just recently relocated to the US, Taquen has had to step up.

After the video, the bloggers now had to start with their own task: design their own labels. Each had a unique style and tried to incorporate somehow their own logos into the work. The event went smoothly, and it was really fun to watch the bloggers out of their element taking on a new challenge. To sum it up, it was a great event in which a lot of creativity was involved with an incredible outcome, the designs the bloggers made were great. 

After designing their new labels, there was one surprise left, the bloggers would have the chance to paint their own canvas using the materials we used: spraypaint, markers, and a hint of chaos. 

A great event we were proudly a part of. 

Special thanks to:
Cristina Cobían, Marta Úbeda and Palmira of Porter Novelli 
Nivea España
And of course to all the incredible bloggers that showed up for the event! (for more on them, please see FTW x Nivea post 

 Our designs
 This is the template the bloggers used to design their own labels
 Some of the canvaswork, Nivea products and Taquen in the background.
 Taquen talking about the creative process.
 Event space
Bloggers sharing advice about their designs.

This video was posted later by nivea, a short video sum up of the event. 

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